“Gotta kill this love/ Before it kills you too!” Musically, the song seems fully capable of wiping any trace of the relationship from the face of the Earth.
“We must kill this love, yeah it’s sad but true!” the group chants in unison at the song’s grand finale. (As explained in a recent Billboard cover story, “Sweet-voiced Jisoo, 24, is a South Korean native buoyant rapper Lisa, 21, is from Thailand guitar-playing Rosé, 22, grew up in Australia and Jennie, 23, was born in South Korea but spent some formative years in New Zealand.”) This latest track is a defiant screed against the kind of romance that keeps pulling you back in despite disappointing returns. Like most BLACKPINK songs, “Kill This Love” is sung in a mixture of English and Korean that mirrors the group’s fluid approach to genre and its multinational roots. All you have to do is press play on the video for “Kill This Love,” the title track from the K-pop girl group’s new EP, and bask in the glorious excess. Popular music as a whole was larger, and louder, than life - and in the case of acts like Pitbull and LMFAO, more ridiculous too.Īctually, let BLACKPINK take you back to that moment. The hottest producer in hip-hop was Lex Luger, a young Virginian crafting gothic symphonies that hit like a parking garage collapse. She’d made a big splash on Kanye West’s maximalist opus My Beautiful Dark Twisted Fantasy, an album he and Jay-Z quickly followed with the even more opulent Watch The Throne. Nicki Minaj, another cartoonishly brash character, was crossing over from the rap world. That music’s ethos was informing a new generation of pop stars, with the likes of Kesha, Katy Perry, and Lady Gaga competing to see who could be more in-your-face.
Electronic producers like Skrillex and Calvin Harris were popping off to an omnipresent extent, turning tectonic dubstep drops and bottle-service untz-untz EDM into cultural talking points.
Let me take you back to a moment in the not-so-distant past, a proudly and obnoxiously loud era in pop music history known as the early 2010s.
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